Book List

Marketing and Proposals

1. The New Strategic Selling by Stephen Heiman and Diane Sanchez
2. Conceptual Selling by Robert Miller and Stephen Heiman
3. Selling to VITO (the Very Important Top Officer) by Anthony Parinello
4. Rainmaking: The Professional’s Guide to Attracting New Clients by Ford Harding
5. Creating Rainmakers: The Manager’s Guide to Training Professionals to Attract New Clients by Ford Harding
6. Wired! How to Crawl Inside Your Client’s Mind for Success in Business Development by David Stone
7. Winning Ways—4 Secrets for Getting Great Results by Working Well with People by Dick Lyles
8. Shipley Associates Proposal Guide by Shipley Associates
9. Persuasive Business Proposals—Writing to Win Customers, Clients, and Contracts by Tom Sant
10. Handbook for Writing Proposals by Robert J. Hamper and L. Sue Baugh
11. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
12. Facilitative Selling: Helping Customers Buy by Terry R. Bacon
13. Selling to Major Accounts by Terry R. Bacon
14. Crucial Conversations: Tools for Talking When Stakes are High by Patterson, Grenny, McMillan, and Switzler
15. How to Work A Room by Suzanne Roane
16. How to Argue & Win Every Time by Gerry Spence
17. Little Red Book of Selling by Jeffrey Gitomer
18. Swim With The Sharks Without Being Eaten Alive by Harvey Mackay
19. Dig Your Well Before You’re Thirsty: The Only Networking Book You’ll Ever Need by Harvey Mackay
20. The 4 Hour Work Week by Timothy Ferriss
21. The Capture Management Life-Cycle – Winning More Business by Gregory A. Garrett & Reginald J. Kipke
22. Powerful Proposals: How to Give Your Business the Winning Edge by David G. Pugh and Terry R. Bacon
23. Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss by Richard C. Freed, Shervin Freed, and Joe Romano

Presentations

1. Giving Great Presentations (The Agile Manager’s Guide To … ) by Jeff Olson
2. Presentations Plus by David Peoples
3. New Sales Speak: The 9 Biggest Sales Presentation Mistakes & How to Avoid Them by Terri Sjodin
4. What’s Your Point ... the 3-Step Method for Making Effective Presentations by Bob Boylan

Graphics

1. Envisioning Information, Visual Display of Quantitative Information, and Visual Explanations, 3 books by Edward R. Tufte
2. Thinking Visually—Business Applications of 14 Core Diagrams by Malcolm Craig

Editing/Grammar

1. The Gregg Reference Manual by William Sabin
2. Woe Is I by Patricia O’Conner
3. The Elements of Style by William Strunk and E.B. White

Creativity

1. A Kick in the Seat of the Pants by Roger von Oech (also A Whack on the Side of the Head)
2. How to Think Like Leonardo di Vinci by Michael Gelb
3. The Power of Innovative Thinking by Jim Wheeler
4. The Circle of Innovation: You Can’t Shrink Your Way to Greatness by Tom Peters
5. Wake Up Your Creative Genius by Kurt Hanks and Jay Parry